Sustainable Forestry, Wood Products, Green Building Expert Consultant Resume
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Resume of IST Consultant
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  • Environmental
  • Green Building
  • Wood Products
  • Wood Flooring
  • Construction
  • Government
  • Forestry

This expert has a M.A. in Teaching from the University of Puget Sound.

This expert has a B.A. in French from Reed College.

Sustainable Forestry, Wood Products, Green Building Expert Consultant Resume
 

This expert specializes in wood, wood flooring, wood products, and green building. Further expertise includes LEED, forest certification, Forest Stewardship Council, and FSC. Other related fields of expertise include sustainable forestry, reclaimed wood, salvaged wood, recycled wood, and environmentalists. Further areas of expertise are forest conservation, forest advocacy, and forest policy.

This consultant is an environmentalist, LEED accredited professional, wood flooring specialist, and a green building expert. Other experience includes wood products marketing consultant, and SMaRT certified educator.

This consultant's capabilities include management, communication, strategic planning, organizational, and problem-solving skills. Other related skills include marketing, sales, training and fundraising.

Consultant, Kevin Kennedy Associates Inc.

Providing expertise in sustainable forestry consulting, environmental consulting, wood flooring, green building, wood products marketing, SMaRT certified education, and related expertise to a wide variety of clients.

 

Principal, forestry and green building consulting firm

Consulting projects for various clients including: Forest Stewardship Council U.S. (FSC-US), Scientific Certification Systems, National Wood Flooring Association (NFWA), World Wildlife Fund (WWF), Greenpeace, Anderson Hardwood Floors, Brandywine Hardwood Floors, Golden State Flooring, Haley Brothers, EcoTimber. Projects spanning green wood procurement and policy – marketing and sales strategy, content and training – speaking engagements – advocacy – and research. Led the development of the NWFA’s Responsible Procurement Program, a stepwise approach for raising the environmental performance and profile of the wood flooring industry. Developed a "green service package" to support major wood flooring distributors’ efforts to target the green building market that includes FSC CoC certification, sales training, web support, marketing collateral, etc. Was lead consultant for WWF on developing North American markets for lesser-known and utilized timber species from sustainable forestry operations in Bolivia. Successfully lobbied US Green Building Council to defend FSC certification within LEED and to rationalize the Certified Wood Credit, coordinating with FSC-US and major environmental groups (Sierra Club, Forest Ethics, Greenpeace, etc.) Led an effort to influence the direction of California’s building code with respect to FSC and wood, coordinating with numerous environmental groups and leaders in the green building movement.

 

Lead Auditor, Scientific Certification Systems

FSC chain-of-custody audits for printers, wood products distributors, and manufacturers of paper and wood products.

 

Marketing Director, Wood Floor Resource Group

Developed the commercial sales and marketing division of wood flooring manufacturer and importer, Wood Flooring International (now Brandywine Hardwood Floors). Oversaw the development of marketing and sales strategy, initiatives, and materials, including: Division website, AIA/ CES approved PPT presentations, Wood Flooring for Green Building, Essentials of Specifying Wood Flooring, Forest Certification, What Does it Really Mean?, Brochures and architectural binder, Training programs, Trade shows, PR. Conducted lunch & learn presentations that were well received by dozens of major A&D firms (Gensler, Perkins & Will, HOK, Smith Group, and many more). Sold $500K of wood flooring, secured specifications for at least $1.5 million additional. Conducted trainings on LEED and selling/marketing ecological forest products for WFRG/ WFI distributors and WFI employees. Managed relationships with green building movement, ENGO allies, and WWF NA-FTN. Participated in the Coalition for Responsible Wood Use, developing policy and coordinating lobbying efforts directed at influencing the future of the bio-based materials credits in LEED. Participated on the Seattle Steering Committee of Cascadia Green Building Council.

 

Executive Director, Certified Wood & Paper Association

Planned and launched a trade association for companies that manufacture and sell FSC-certified and reclaimed wood and paper products. Developed and managed staff of four. Raised approx. $250K in funding from member companies. Served on the LEED MR TAG.

 

VP Market Development, Certified Forest Products Council

Developed market development programs aimed at the green building movement, including: Certified Wood Workshops, PPT presentations, Panel discussions of FSC companies, Certified Wood Toolkit, Predecessor to the Designing and Building with FSC Guide.

 

President and VP Marketing, EcoTimber

Co-founded and grew a business that distributes FSC-certified and reclaimed wood products (now exclusively flooring). As President, managed board relations as well as planning, budgeting, and personnel for company with $3.5 million in sales, 15 employees, and led reorganization of company prior to eventual sale. As Marketing Director, managed all aspects of marketing, including: PR strategy, press releases, and media relations, generating major press coverage: Front page of SF Chronicle business section, Front page of SF Examiner business section, Numerous appearances on television and radio, Dozens of print media placements, By-lined articles for the wood products and green building media. Marketing collateral and website, Presentations, Advertising, Trade shows. Managed sales to A&D and major accounts including Disney ($500K wood decking), Gap ($500K wood flooring).

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